Cookie Policy.

What are Cookies?

A cookie is a small file that stores Internet settings. Nearly all websites use cookie technology.

This technology is downloaded by your internet browser the first time you visit a website. The next time you access this website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie). This enables the website to recognise whether you have already accessed the site through this browser and, in many cases, it may then vary the content displayed.

Some cookies can be extremely useful, because they improve the user experience when you return to a site you have already visited several times. As long as you use the same terminal and the same browser, cookies will remember your preferences for the site, for example, and make the offers displayed more relevant to your personal interests and needs. Depending on their function and purpose, cookies can be divided into four categories *: essential cookies, performance cookies; functional cookies; and cookies for marketing purposes.

Depending on their function and purpose, cookies can be divided into four categories*: essential cookies, performance cookies, functional cookies, and cookies for marketing purposes.

Your Cookie settings on this website.

Cookies on this website that do not require consent.

Essential cookies, also known as "strictly necessary cookies", make it possible for you use this website as intended. These cookies are exclusively used by BMW and are thus also so-called first-party cookies. They are stored on your computer only during your current browsing session. To name an example, essential cookies ensure that you see the version of a website whose data volume to be downloaded corresponds to your Internet speed when accessing certain parts of the website.

Furthermore, such cookies enable the switch from http to https when going from one page to the next, thereby abiding by the increased security requirements for the data transfer.

Last but not least, these cookies also store your decision regarding the use of cookies on our website. Your consent is not required for the use of essential cookies.

Essential cookies cannot be deactivated by way of any of the functions on this website. However, you can deactivate cookies on your browser in general.

Examples of cookies that do not require consent / List of cookies that do not require consent.

cc_consentCookie

Purpose: This essential cookie stores the information that a user has consented to the website’s use of cookies.

Expiration date: 365 days

Category*: Essential cookies

cc_optoutConfirmed

Purpose: This essential cookie is stored in order to save a user’s withdrawal of his or her consent to the use of cookies (opt-out).

Expiration date: 365 days

Category*: Essential cookies

cc_optoutShow

Purpose: This essential cookie is required in order to ensure that the website displays the user’s legally required information about the use of cookies on the website right on the first page.

Expiration date: 365 days

Category*: Essential cookies

Cookies that require consent on this website.

Cookies that are — as per legal definition — not necessarily required in order to be able to use the website fulfil other important tasks. Without these cookies, functions that allow for the comfortable use of our website, such as pre-filled forms, are no longer available. Your personal settings, such as, for example, your language preference, will not be stored and will have to be retrieved again and again on each new page. Additionally, we will not be able to offer you customised offers without the use of these cookies.

BMW has also integrated third-party content into this website. Examples of this include the inclusion of Facebook services or Vimeo videos. These third parties could theoretically place cookies as you visit the BMW website and thereby collect the information that you opened a BMW website, for example. Please visit the websites of the third parties in order to find additional information about their use of cookies. If you have decided not to consent to cookies that require consent or to withdraw your consent, you will only be offered those functions of our website whose use we can ensure without the use of cookies. Parts of our website that provide the technical possibility of including third-party content, thereby placing third-party cookies, will not be available to you. You will be informed about this with a corresponding notification. Should you still want to access the content of the website in that case, it will only be possible for you to do so if you consent to the use of those cookies that require consent. To do so, please confirm your consent for each individual function on our website.

List of cookies that require consent.

IDE

Purpose: Used by Google to register and report on the user’s behaviour on the website after an ad or after clicking on an ad by the provider, with the purpose of evaluating the effectiveness of the ad and displaying targeted ads to the user.

Expiration date: 365 days

Category*: Functional cookies

NID 0

purpose: The NID cookie contains a unique ID through which Google stores your preferred settings and other information, especially your language preference (e.g. English).

Expiration date: 6 months

Category*: Functional cookies

PHPSESSID

Purpose: Has the function of a session cookie and is used to recognise users.

Expiration date: session

Category*: Functional cookies

_ga

Purpose: Used to differentiate users.

Expiration date: 2 years

Category*: Cookies for marketing purposes

_gat_

Purpose: Used to throttle the request rate.

Expiration date: 1 day

Category*: Cookies for marketing purposes

_gid

Purpose: Used to differentiate users.

Expiration date: 2 days

Category*: Cookies for marketing purposes

fr

Purpose: Facebook API — Facebook’s sharing function

Expiration date: 3 months

Category*: Functional cookies

*Categories.

Depending on their function and purpose, cookies can be divided into four categories*: essential cookies, performance cookies, functional cookies, and cookies for marketing purposes.

Essential Cookies.

Essential cookies are needed so that you can navigate a website and use its features. Without these cookies, functionality cannot be guaranteed – for example, actions taken during a visit (e.g. text entry) may not be preserved when navigating between different pages of the site.

Performance Cookies.

Performance cookies collect information about the way a website is used – about which pages a visitor accesses the most and whether error messages are displayed by a particular page. These cookies do not store any information that allows identification of the user. The information collected is aggregated and anonymous. These cookies are solely used to improve the performance of a website and the user experience.

Functional Cookies.

Functional cookies enable a website to store information already entered (such as username, language or current location) and offer the user improved, more personalised features. For example, if the website uses cookies to store the region in which the user is currently located, a site might offer information on local pricing. Functional cookies are also used to enable requested functions, such as playing videos. These cookies collect anonymous information; they cannot track your movements on other websites.

Cookies for marketing purposes.

Cookies for marketing purposes are used to generate more targeted advertisements that are relevant for the user and tailored to their interests. They are also used to limit the frequency of occurrence of an ad and measure the effectiveness of advertising campaigns. They register whether people visit a website or not. This information may be shared with third parties, such as advertisers. Cookies for better targeting of advertising are often linked with page functions by third parties.

Use of Cookies on www.bmw-mountains.com.

Like most websites you visit, www.bwm-mountains.com also uses cookies to improve the user experience for both one-time and repeated visits to the site. This allows you to switch quickly and easily between pages, save your favourites, exchange information through social networks like Facebook and Instagram. Cookies are either placed by our website (first-party cookies) or other websites whose content appears on our website (third-party cookies). For example, our website incorporates ‘share‘ buttons that allow users to share content with their friends on social networks like Facebook. These third parties may use cookies when you are logged onto their pages and visit our website. BMW AG has no influence on these websites’ cookie settings. Please visit these third-party websites to obtain more information about their use of cookies.

Managing and deleting Cookies.

With the button above, we give you the ability to comfortably decline or consent to cookies that require consent.

You can also block and delete cookies by altering your browser settings. Most browsers allow you to manage your cookies by either accepting or rejecting all cookies or accepting only certain types of cookies. The procedure for managing and deleting cookies can be found in the browser’s integrated help function.

If you restrict the use of cookies, you will not be able to use all of our website’s interactive features

Performance Cookies: User Tracking.

Our website uses “Google Analytics” technology in order to gather information on how users interact with the website and its contents. BMW AG uses this information to ensure that the website creates value added for its visitors, e.g. by means of contents tailored to your personal requirements. Your security and privacy will not be affected. As part of the deployment of Google Analytics, your data will be collected and then anonymously processed and stored in data centres. Google provides you with countless tools in order to control and monitor your Google activities. With the help of these tools, you can decide how you want to customise your Google services and can also choose which information Google is permitted to use in order to display advertisements: https://myaccount.google.com/privacy

If you wish to opt out completely from Google as performance cookies, then you can do so with the buttons above. If you delete all your cookies, you will need to perform the opt-out process again. The same applies if you visit this site from another computer. If your security settings are too high and the cookie is blocked, we will be unable to fulfil your opt-out request. In this case, you will be notified accordingly and should repeat the opt-out process with lower security settings.

User tracking on websites outside of BMW.

Google AdWords anonymously gathers and processes your user behaviour on the BMW Mountains Website, as well as on websites outside of BMW, with the use of third-party cookies. In this way, you benefit as a user by receiving advertisements that are customised to meet your interests.

All gathered user data will be stored with the use of a pseudonym, ruling out personal identification. The IP address of your computer, which is transmitted for technical reasons, will not be stored and will not be used to display advertisements.

This tracking service is currently active. If you no longer wish to use this service, simply click on the button above.

Use of Facebook Social Plugins on www.bmw-mountains.com.

One of the features of the BMW AG website on the www.bmw-mountains.com domain is that it uses what are called social plugins (‘plugins‘) from the social network facebook.com. These plugins are indicated by the respective logo. When you access the BMW AG website on the www.bmw-mountains.com domain, your browser establishes a direct connection with Facebook’s servers.

The content of the plugin is transferred by Facebook directly to your browser, which then integrates it into the website.

Integration of the plugin causes Facebook to receive the information that you have accessed on the corresponding page of the BMW AG website. If you are logged in with Facebook, it will be able to assign your visit to your Facebook account. Please note that an exchange of this information already takes place when you visit our website on the www.bmw-welt.com domain, regardless of whether you interact with the plugin or not. If you interact with the plugins, such as by pressing the ‘Like‘ button, the corresponding information is sent directly to Facebook by your browser and saved there. You can find information on the purpose and extent of data collection, as well as on how the data is processed further and used by Facebook, together with your rights and optional settings to protect your private sphere, in Facebook’s data protection notices: http://www.facebook.com/policy.php

If you do not want Facebook to gather data about you via our website on the www.bmw-mountains.com domain, you must log out of Facebook before visiting the BMW AG website.

If you want to prevent your information from being exchanged with the above-mentioned social networks while you visit our online presence under the domain www.bmw.com, then you can do so by opting out from cookies by way of the above-listed button.